Digital Marketing for Business Owners

Course Description:

This 2-day hands-on masterclass is designed to help Kenyan business owners understand and apply digital marketing strategies that actually work.

Whether you’re selling products, offering services, or running a growing brand — this course will show you how to grow visibility, attract more customers, and increase sales using affordable tools, digital platforms, and AI.

We simplify everything — from setting up your online presence to running effective digital campaigns and creating content with purpose.

What You’ll Learn:

✅ Day 1 – Foundations & Strategy

What digital marketing is (and what it’s not)
Traditional vs. digital marketing in Kenya
Real examples of Kenyan businesses doing it right
Proven digital marketing strategies for small businesses
The role of AI in marketing (ChatGPT, Freepik, Buffer, etc.)
Tools you can start using today — even on a tight budget
Building your digital presence step-by-step

✅ Day 2 – Execution & Systems

Essential content creation equipment (beginner to pro)
Why your business needs a website or landing page
How to create & schedule consistent content using AI
Sales funnels simplified — from visibility to conversion
Personal branding for business owners
Building a simple, repeatable marketing system

Who It’s For:

Business owners (product or service-based)
Freelancers & marketers managing client accounts
Creators looking to monetize with structure
Anyone who wants to use digital tools to grow online sales

Requirements:

No technical skills required
Just bring a smartphone, curiosity, and willingness to apply what you learn

Includes:

✅ 2 recorded sessions (1.5 hours each)
✅ Downloadable resources
✅ Tools list + walkthrough
✅ Lifetime access to replays
✅ Bonus: Course completion certificate (optional)